The Bigger Picture
The Walking Football Caribbean Association has collaborated with the Jason Roberts Foundation in bringing the game of Walking Football to people of Caribbean origin in the United Kingdom, the Diaspora and of course the Caribbean itself. The health benefits for our people in the 40’s plus bracket can not be overstated (the website will elaborate on this). Currently, we are under represented in this sport, which is fast growing around the world.
Whilst, the World Cup sees us put the first ever official teams of Caribbean origin on the main stage and presents an opportunity to put a spotlight on the sport and raise visibility in general. For us as a Caribbean community the bigger picture is far more important and will be the main focus of our efforts moving forward.
Our Marketing Plan In Bullet Points
- To formulate 2 squads over 50’s and 60’ to represent the Caribbean
- To attend and make a good showing at Walking Football World Cup of Nations 2023
- To promote and conduct health checks at our Walking Football Caribbean meet-ups, events and activities
- To grow the database of Caribbean participants in walking football throughout London and the Home Counties by having tournaments/festivals
- To grow the database of Caribbean participants in walking football throughout the Midlands by having tournaments/festivals
- To utilise the over 50’s and 60’ Caribbean Teams to put on exhibition games across the United Kingdom
- To have a dedicated Caribbean women recruitment campaign for the 40 plus demographic
- To play a pivotal roll in the promotion of walking football to the next target group of 40 plus men (Currently 50 plus)
- To utilise the over 50’s and 60’ Caribbean Teams to put on exhibition games in the Caribbean
- The formulation of regional tournaments leading onto regional leagues in larger UK cities
- The formulation of a national cup competition in UK for Caribbean men, women and mixed teams
- The formulation of a Caribbean Wide competition for men, women and mixed teams
- To develop young people in the Caribbean community both male and female as walking football coaches and referees
The take up rate for walking football across the globe has been exponential, making it a ready candidate, due to its values and inclusivity, for inclusion in the olympic games. We want to be at the forefront of that charge to get the sport endorsed on the biggest stage possible.
All of the above presents prospective sponsors and donors with to gain visibility amongst people of Caribbean origin and beyond. At the same time, aligning themselves with health outcomes that will undoubtedly change peoples lives from both a physical and mental health perspective, as detailed below. The menu of options includes but is not limited to:
- Corporate Social Responsibility (CSR): We are a Non-Profit entity that operates under the stewardship of the Jason Roberts Foundation. All of our inputs and outputs are solely for the benefit of the communities we serve. Your contribution will be changing lives in one way or another.
- Brand Exposure: High visibility in and around activities, PR, website and social media
- Logo Placement: Brand logos displayed prominently at sponsored events, website, merchandise, and promotional materials.
- Media Coverage: Sponsors will receive mentions in press releases, media interviews, and event coverage.
- Product Sampling and Demonstrations: Sponsors are welcome to distribute their products or offer demonstrations at the sponsored events, giving potential customers a hands-on experience.
- Hospitality: Sponsors will receive priority access to events, or invitations to special gatherings related to the sponsored entity.
- Networking Opportunities: Sponsors can connect with our other sponsors, industry leaders, and potential clients during events.
- Content and Social Media Exposure: Sponsors will have their brand(s) promoted on the sponsored entity’s social media channels or website.
- Advertising and Marketing Opportunities: Sponsors can have their ads displayed in event programmes, banners, and other promotional materials.
- Naming Rights: In some cases, sponsors may have the opportunity to have their name attached to the sponsored entity, event, activity or competition.
- Employee Engagement: Sponsors are welcome involve themselves and their employees in any of our activities.
We feel that it is essential for you as a sponsor, to have a clear understanding of the benefits and expectations outlined in the sponsorship agreement to ensure a successful partnership. The benefits provided to sponsors may vary based on the level of sponsorship and the specific goals of the sponsorship.
An important note to take into consideration is that Jason Roberts, MBE, now resides in Jamaica and is the current Director of Development for CONCACAF. This ‘Walking Football’ initiative resonates with his values and vision for our people in respect of how football can transcend into something that’s bigger than the game itself, namely, health and longevity.
Positively Impacting Chronic Illness
Chronic diseases have affected many individuals of Caribbean descent, just like any other population. However, certain chronic conditions may be more prevalent or have unique characteristics within this demographic.
Staying active is one of the most powerful actions that can be taken to reduce the risk of attracting a chronic illness. It is also fantastic for relief and management should you be a sufferer. Walking Football is a great way to keep active, safe and social.
It’s not running, it’s just walking, so it’s more enjoyable. There are less injuries, there is no body contact and it’s fun. When you have fun you don’t realise you are exercising.
Here are some examples of chronic diseases that can be of concern among people of Caribbean descent:
- Hypertension: High blood pressure is a common chronic condition among individuals of Caribbean descent. Research has shown that people from the Caribbean, particularly those of African and African-Caribbean heritage, have a higher prevalence of hypertension compared to some other populations.
- Diabetes: Type 2 diabetes is a significant health concern among people of Caribbean descent. Genetic factors, along with lifestyle and dietary habits, contribute to the increased risk. The prevalence of diabetes tends to be higher in individuals of African, Afro-Caribbean, and South Asian descent.
- Obesity: Obesity is a risk factor for various chronic diseases such as diabetes, heart disease, and certain cancers. In some Caribbean communities, there is a higher prevalence of obesity, which can be influenced by cultural factors, diet, and lifestyle choices.
- Cardiovascular diseases: Heart disease, including coronary artery disease and stroke, is a leading cause of death among people of Caribbean descent. Genetic predisposition, high blood pressure, obesity, and diabetes contribute to the increased risk.
- Sickle cell disease: Sickle cell disease is a genetic blood disorder that affects the shape and function of red blood cells. It is more common in individuals of African, Afro-Caribbean, and Mediterranean descent.
- Asthma: Asthma is a chronic respiratory condition that can affect people of Caribbean descent. Environmental factors, such as allergens and air pollution, along with genetic predisposition, contribute to the development and severity of asthma.
- Prostrate and Bowel Cancer: There has been a significant rise in the number of individuals of Caribbean descent suffering from both prostrate and bowel cancer. As public awareness has heightened more people are being checked.
It is important to note that the prevalence and impact of chronic diseases can vary within the Caribbean population due to factors like individual lifestyle choices, access to healthcare, socio-economic status, and other environmental factors. It is always recommended for individuals to engage in regular health screenings, maintain a healthy lifestyle, and work closely with healthcare professionals to manage chronic conditions effectively.